Elite Nails Makati Website Creation
and SEO

Boosted Online Presence! Achieved First-Page Ranking on Google for Elite Nails Makati with Keywords like ‘Nail Spa in Makati‘ and ‘Best Nail Spa Makati‘

PUBLISHED

December 2021

SERVICES

Website Creation, Social Media Management, Social Media Ads

INDUSTRY

Health and Wellness, Beauty

LINK

www.elitanailsmakati.com

01

The Goals

Digital Growth and Lead Generation for a Local Business

Elite Nails Makati aimed to enhance its online presence and establish a strong digital footprint to reach more potential customers in the area. As a local business, their primary goal was to boost visibility in search results, particularly for high-intent keywords, to attract new salon bookings and generate leads. Through targeted SEO strategies, we focused on making Elite Nails Makati the go-to choice for people searching for quality nail services nearby, ultimately increasing both their brand recognition and client base.

02

The Challenges

Overcoming Limited Digital Presence and Budget Constraints.

Although Elite Nails has been a trusted brand since 2010, their Makati branch struggled to gain the same level of popularity as the original location. The business owner, new to digital marketing, faced difficulties in building brand awareness and was frustrated by limited results from traditional advertising channels, such as tarpaulin ads and promotional efforts on platforms like Metrodeal.

This challenge required a strategy that not only introduced the owner to digital marketing essentials but also maximized impact on a limited budget.

To make the most of the resources available, I selected Kadence WP and Kadence Blocks, a flexible theme and page builder with robust free design options. This allowed me to create a professional, attractive website that could drive online bookings and increase brand visibility without incurring extra costs.

I ensured that each step of the project was clear to the business owner, aligning our efforts toward sustainable, measurable digital growth for the Makati branch.

04

Process & Approach

To help Elite Nails Makati increase their online presence and boost bookings, I implemented a strategic approach that aligned with their brand vision and goals. Here’s how I managed each step:

1. Website Creation

  • Built a professional, easy-to-navigate website tailored to highlight Elite Nails Makati’s services and make online bookings simple and accessible.
  • Included a blog section to attract organic traffic through SEO-friendly articles relevant to the beauty and nail care industry.

2. Social Media Optimization

  • Took over management of the Facebook page to ensure a cohesive brand image.
  • Updated the cover photo and profile image to align with the brand’s aesthetic, establishing a professional and inviting first impression.
  • Posted engaging content for two weeks, featuring services, client testimonials, and educational posts, some of which linked directly to blog posts on the new website.

3. Google My Business Setup and Optimization

  • Created a Google My Business (GMB) profile to increase visibility in local search results.
  • Optimized the profile with accurate contact information, high-quality images, and positive client reviews to attract potential customers searching for nearby nail salons.

4. Facebook Advertising Campaign
Ran two targeted Facebook ad campaigns with specific goals:

  • Brand Awareness: Boosted recognition within the local area, showcasing the salon’s services.
  • Website Clicks: Drove traffic to the website, encouraging potential clients to explore services and book appointments online.

This multi-channel strategy enabled Elite Nails Makati to establish a cohesive brand presence and capture new leads through both social media and Google search visibility.

05

The Result

The digital transformation for Elite Nails Makati yielded remarkable outcomes that strengthened their brand and boosted business growth:

  • Increased Social Media Following: Facebook page followers grew by 65%, expanding the salon’s local audience and engagement.
  • Boosted Bookings: Online bookings surged by 200% following the website launch, thanks to the convenience of booking directly through the site.
  • Impact of Google My Business: Optimizing the GMB profile drove significant traffic, with 40% of online bookings originating from this channel, enhancing visibility and accessibility to new clients.
  • Improved Search Engine Visibility: Within just three months, the website began ranking on the first page of Google search results for targeted keywords like “nail salon Makati” and “best nail spa Makati,” significantly increasing organic traffic and local visibility.
  • Lead Generation for Future Marketing: Captured contact information from new leads, setting a foundation for ongoing email marketing and client retention strategies.

Through this multi-faceted approach, Elite Nails Makati now has a sustainable digital presence that continues to attract new clients, drive bookings, and increase brand authority in the local market.