Fem Boudoir’s Smooth Migration from Divi to Kadence WP

Transforming Fem Boudoir’s online presence with a fresh, high-performance design upgrade, enhancing speed, user experience, and brand aesthetics with Kadence WP.

PUBLISHED

December 2023

SERVICES

Website Migration, Website Recreate

INDUSTRY

Photography

LINK

www.femboudoir.comhttps://www.femboudoir.com/

01

The Goals

To migrate the Fem Boudoir website from the Elegant Themes Divi framework to the Kadence WP theme, replacing Divi elements with Kadence blocks to enhance website speed, responsiveness, and overall performance.

02

The Challenges

With no access to the original WordPress admin, the project relied solely on web development tools to replicate design elements. This meant carefully analyzing the website’s fonts, colors, layouts, and other key elements through DevTools to ensure design accuracy in Kadence.

04

Process & Approach

  • Conducted a thorough assessment of the existing website structure to gauge the migration timeline and identify specific requirements for the Kadence framework.
  • Suggested new color palettes that align with Fem Boudoir’s branding, creating a fresh look while maintaining brand cohesion.
  • Recreated core website pages and added custom thank-you pages for key interactions to boost user engagement.
  • Integrated ActiveCampaign for lead capture, including automations for the new service pages.
  • Performed an SEO site audit with Screaming Frog SEO Spider to identify and fix any 404 errors, redirect chains, and other SEO-related issues.
  • Optimized the website by removing unused or outdated plugins and content, enhancing performance and SEO.
05

The Result

Fem Boudoir’s client was thrilled with the redesigned website, noting significant improvements in both look and functionality. Enhanced website performance and streamlined user experience contributed to an overall positive impact, aligning well with the client’s goals.