Transforming Lynelle Kendall’s Website

Rebuilt on a budget-friendly framework, this website redesign aligns Lynelle’s online presence with her author brand, delivering optimized performance and a welcoming experience for her audience.

COMPLETED

August 2024

SERVICES

Website Creation

INDUSTRY

Publishing and Creative Arts

LINK

www.lynellekendall.com

01

The Goals

Lynelle Kendall needed a skilled WordPress developer to address several technical and design issues on her existing website. Key goals included fixing broken links, resolving plugin conflicts, optimizing site speed, and ensuring full functionality and performance. Additionally, aligning the website design with her author brand was essential to create a professional and inviting platform that would resonate with her audience.

02

The Challenges

Working within a limited budget, I discovered that the current site did not fully reflect Lynelle’s branding, was not optimized for mobile responsiveness, and did not meet key Google guidelines for performance and SEO. To meet both her needs and budget, I proposed a full rebuild at an affordable rate, which she enthusiastically agreed to.

04

Process & Approach

  • Assessment: Conducted an initial site review to identify specific areas needing redesign and optimization.
  • Resources & Tools: Selected the free versions of the Kadence Theme and Kadence Blocks, which provided lightweight, versatile design tools ideal for performance without extra cost.
  • Design: Created a website design aligned with Lynelle’s brand as a children’s author, incorporating a welcoming, professional look to engage her audience and reflect her literary focus.
  • Content Curation: Sourced and incorporated free, high-quality images suited to the theme of her work.
  • Optimization: Completed a comprehensive site audit to ensure the final design was responsive across devices, fully optimized, and met all Google guidelines.
05

The Result

Lynelle was thrilled with the outcome and has requested an expansion into an online bookstore by the end of 2024 to support her growing portfolio.