Planet Naturopath’s Migration & Modern Redesign for Growth

Transforming the Planet Naturopath website with a fresh design, optimized performance, and strategic SEO to boost brand presence and engagement.

COMPLETED

October 2024

SERVICES

Website Redesign, Website Migration, Landing Page Creation, SEO

INDUSTRY

Health, Business Consulting

LINK

www.planetnaturopath.com

01

The Goals

The original objective was to seamlessly migrate the Planet Naturopath website from Thrive Themes to Kadence WP. Initially, the plan was to recreate the existing design, but partway through, the client decided to take the opportunity to refresh the look entirely, opting for a more modern and visually engaging aesthetic. This shift required a blend of technical precision in migration with creative direction to deliver an updated, brand-aligned website.

02

The Challenges

During the migration, a series of technical challenges arose that required thorough troubleshooting and strategic updates. Outdated posts, broken links, broken image links, and redirect chains all needed fixing to ensure the website’s performance and usability.

Additionally, the ActiveCampaign integration lacked automation for newsletters, reducing its effectiveness for audience engagement. As part of the modernization, I utilized Google Tag Manager to track button clicks and other user interactions. However, I encountered a significant number of outdated and unused tags, which required careful removal before I could add and optimize new tags for accurate tracking.

Finally, with the client’s shift toward a refreshed look, I redesigned the landing page to reflect the new branding and create a cohesive, streamlined user experience across the site.

04

Process & Approach

  • Initial Assessment: I started by thoroughly assessing the number of visible pages to estimate the timeline and resources needed for a smooth migration.
  • Design Collaboration: When the client decided on a redesign, I suggested a range of color palettes that aligned with the brand’s core green shade and the business’s health-focused identity. This ensured the new look was visually cohesive and resonant with the brand’s mission.
  • New Pages & Lead Capture: I created two new pages to promote the client’s expanded service offerings, along with dedicated thank-you pages. These new additions were integrated with forms connected to ActiveCampaign, enabling effective lead capture.
  • Email Campaign Automation: I set up automations in ActiveCampaign for the client’s new services, creating landing pages with updated, on-brand designs to facilitate lead nurturing and conversion.
  • SEO and Performance Optimization: Once the website migration and redesign were complete, I used Screaming Frog SEO Spider to identify 404 errors, redirect chains, and other SEO-related issues. I addressed each issue to improve site health and search visibility.
  • Google Tag Manager Integration: I implemented Google Tag Manager to enable detailed tracking of button and link clicks, removing outdated tags to streamline performance. This also included adding tracking for all button link clicks across the site to capture user engagement effectively.

This comprehensive approach ensured the website not only reflected a modern and engaging design but was also optimized for performance, SEO, and enhanced user tracking.

05

The Result

The client was thrilled with the final outcome. The website’s new look and colors received immediate positive feedback, with the fresh palette perfectly complementing the brand’s core identity.

The newly created pages began attracting signups almost immediately, effectively capturing leads for the client’s expanded service offerings. Automation sequences functioned seamlessly, delivering targeted emails and landing pages to the intended audience, optimizing user engagement.

Additionally, the Google Tag Manager implementation ensured accurate tracking of user interactions, which appeared effectively in Google Analytics reports, giving the client valuable insights. The website’s overall performance showed a marked improvement, enhancing load times and user experience.

👉 Click the button below to view the side-by-side comparison of the old and new website, along with performance metrics.

See the result