Wilson Multifamily-Investment Sales and Advisory Services

Tailoring a Digital and Marketing Solution for Real Estate Excellence

COMPLETED

May 2019

SERVICES

Website Creation

INDUSTRY

Real Estate

LINK

www.wilsonmultifamilyinvestor.com

01

Project Overview

When I first received the Catalysts Studio project, the website was about 30% complete. The goal was straightforward: finalize the design in Divi to match Audette’s creative vision. Since the design was still subject to her approval, I focused on refining and implementing her ideas while remaining open to revisions.

02

Challenges

The client provided only a logo as the sole branding asset. Using that as my starting point, I carefully crafted the fonts, colors, and overall design elements to establish a cohesive brand identity. With no pre-existing website inspiration, creativity and research were paramount. I sourced free-to-use images and videos aligned with the business’s nature and implemented CSS and HTML customizations to ensure a professional and polished result. Balancing the client’s preferences with the expectations of their target audience was essential.

04

Process & Approach

  • Understanding Client Needs: I initiated the project by providing a detailed website design questionnaire to capture the client’s vision and objectives.
  • Setting Up the Framework: Installed and configured WP Bakery, the page builder purchased by the client, along with the chosen WordPress theme.
  • Content Curation: Researched and gathered high-quality free-to-use images and videos while crafting engaging, audience-focused text content for the site.
  • Collaboration and Approval: Maintained continuous communication with the client to ensure all design elements, content, and features aligned with their goals and preferences.
05

The Result

The final website effectively reflected the brand’s identity, providing a user-friendly interface and professional design tailored to the multifamily-investment sector. The client, Derek, was highly satisfied with the outcome. He was so impressed with the work that he hired me to handle the marketing perspective of his business, further expanding my role in promoting their services and engaging with their audience.